Urban Greens

Urban Greens

Overview

Overview

In 2024, Printed By Ness took on the rebrand of Urban Greens, a thriving salad bar concept with over five locations in London and growing. Urban Greens meticulously crafts every element of its salads—sourcing high-quality, nourishing ingredients, then carefully marinating, boldly pickling, and artfully infusing them to deliver exceptional flavor, texture, and nutrition. The result? Nourishing, vibrant, and powerful salads that are unmistakably UG. We loved bringing this project to life.

The Concept

Our brief was to create a lifestyle-driven salad brand. The typography is bold and confident, yet it maintains a premium feel. The photography is modern and minimal, emphasising ingredients while incorporating community and lifestyle elements with people. The modern and balanced color palette and bespoke illustrations and symbols provide a Scandinavian modern aesthetic.

Our Work

We designed and produced a cohesive series of printed collateral, including: Menu designs, Signage, Branded bag, Leaflets and more

This rebrand positions Urban Greens as a standout destination for bold, fresh, and beautifully crafted salads.

Services: Brand Identity / Menu Design / Room styling & design / Print production